Open the Box Nailed it!You're almost done. Good work. Note: It may look like a Swiss Roll but please don't eat it, it doesn't taste good. Unroll Pull the plastics flap to unseal the mattress. Unroll and place on your bed frame or foundation. Unwrap Use a pair of scissors to remove the plastic wrap. Cut carefully along the plastic edges, making sure not to damage your mattress cover. Watch it Expand Watch the magic! Your Elmira snow will expand back to its regular size and will be ready to sleep on right away! It will reach perfect comfort in about a week. Experience Sleep, Reimagined. Enjoy a great night's sleep. We suggest the following: Eat breakfast in bed Build a pillow fort Hit snooze (repeatedly)